Google Ads
Google offers a variety of different campaign to people to use it, but 95% of sale will only come from following google campaigns :
1. Google Search
Probably the most familiar ads type for everyone … the ads will appear base on the keyword result you search for. This group of consumer is the closest group to do the purchase, because they know what they are looking for. We don’t have to introduce the product and create the desire strategy and so on. Stick to your product quanlity, pricing and service (80% the sales is belong to you !)
2. Google Display
Don’t forget, you’re not the only one in the industry, your compatitors will spend on ads as well … The other hand, consumer will also click into several company websites and compare the price, service , design and reputation before save down your number …
And the main purpose of display ads is to do the retarget marketing … to people who visited your website / app, we can trace them back and keep reminding them about your product even on third-party websites like so, the more frequent the ads appear infront of their eye, the more trust you can build to the consumers.
3. YouTube Video Ads
Due to the change of new era, YouTube is not the only platform to watching video today … The audiences are more finely divided in different group and people who watching youtube are biased video content and longer indeep info.
For the age range will be higher as well, compare to those tiktok / instagram / facebook platform.
Pro:
- Direct get into Company Website
- High ROI Potential
- High Intent Customers
Cons:
- 5x more expensive than Facebook/ TikTok ads
- Much monitor searches result & keep updating negative keywords
