TikTok Ads
While TikTok aren’t as popular or much user as Facebook or Instagram, but TikTok grow really fast within this few years and the adding of tiktok shop function … they’re an incredible opportunity for brands /products looking to widen their reach and awareness. And now is the perfect time to start using TikTok ads — since not many brands and businesses have caught on to their potential.
1. Type of TikTok ads
Short video has became a trend, not only TikTok … Instagram, facebook, even youtube has added the video reel in their homepage, just to fit the audience need.
Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing. So there was no reason for us to not spend a few eggs from backet as marketing investment purpose.
Pros:
- Reach Younger Group
- 90% of the users are Malay ( Malay Language is a much )
- Smaller advertising cost ( current but not for future )
Cons:
- Need a lot effort on video creativity
- User actual behave on the platform
- Majority work for lower price product only ( audience age range 15-28 year old )
